Digital Marketing & Sales Systems Expert | SEO/SEM, CRM, Funnels & Automation | Bilingual Sales Professional (English/Spanish)
Charles (Chuck) is a bilingual (English/Spanish) Business Development and Sales Leader with a long record of helping companies grow through consultative selling, strategic planning, and strong relationship management. Over the course of his career, he has built sales teams, launched start-ups, secured patents, created business plans, and partnered with national brands—including joint venture work with a Fortune 500 company.
His experience spans healthcare, home improvement, retail, lighting/energy solutions, industrial products, and digital marketing. In every role, he has focused on understanding customer needs, building trust, and designing systems that simplify the sales process while increasing revenue. He has grown businesses by double digits, exceeded quotas consistently, led multi-state territories, and developed marketing systems that improve lead generation and conversion rates.
He is driven to help people and organizations find clarity—clarity in their strategy, in their messaging, and in the steps they need to take to move their business forward. He enjoys sales leadership, business plan development, market strategy, and developing replicable systems that produce consistent results.
Areas of Expertise:
Business Development & Sales Leadership
Consultative Selling & Relationship Building
Strategic Planning & Market Expansion
CRM Systems, Marketing Automation & Digital Strategy
Product Development & Technical Writing
Start-Up Growth, Team Training & Entrepreneurship
Digital Marketing Strategy (SEO, SEM, Email Campaigns)
Marketing Automation & Funnel Management
Project & Operations Management
Start-Up Growth & Entrepreneurship
Technical Writing & Proposal Development
Portfolio
01
Sales & Business Development
Successfully led multi-state sales territories, driving double-digit revenue growth, exceeding quotas, and building high-performing sales teams across diverse industries
02
Tele-sales & Customer Acquisition
Licensed Medicare Advantage telesales agent with a proven track record of high conversion rates, exceptional customer satisfaction, and compliance with all regulatory standards.
03
CRM & Marketing Systems
Designed and implemented CRM systems (ACT, Gold Mine, Pipe Drive) and automated marketing workflows to streamline lead management, improve conversion, and enhance client engagement.
04
Entrepreneurship & Start-Up Growth
Founded and managed multiple businesses, creating business plans, developing products, securing patents, and executing market expansion strategies with measurable results.
05
Digital Marketing & Lead Generation
Expertise in SEO/SEM, website development, email marketing, video campaigns, and geo-targeted strategies to generate leads, increase brand visibility, and boost sales performance.
Major Contributions Deliver clear and compliant consultation to seniors evaluating Medicare Advantage coverage options.
Consistently achieve strong conversion rates using a relationship-based sales approach.
Maintain 100% accuracy across all compliance, documentation, and call-quality requirements.
Build trust with clients by simplifying complex insurance information.
Strengthen customer retention through exceptional follow-up and personalized service.
LED Lighting Crew / Horizontal Solutions, LLC – Cedar Rapids, IA
Director Manager
Major Contributions
Led sales expansion across regional and commercial accounts, increasing pipeline sustainability.
Managed proposal development, bid strategy, and contractor/vendor relationships.
Trained and mentored sales representatives on consultative selling and product positioning.
Oversaw digital and traditional marketing campaigns to increase brand presence.
Strengthened project outcomes by coordinating closely with installation and operations teams.
Mattress Firm – Salt Lake City, UT
Assistant Store Manager – Retail Mattress Sales
Major Contributions
Delivered top-tier customer experiences resulting in high satisfaction scores.
Exceeded sales targets through needs-based product demonstrations and upselling.
Assisted with store merchandising, inventory management, and visual standards.
Supported onboarding and coaching of new retail associates to raise team performance.
Managed daily reporting, POS activity, and operational compliance.
Genuine Parts Company – Salt Lake City, UT
District Sales Manager – Heavy Duty Parts
Major Contributions
Built and maintained strategic relationships with distributor networks and fleet accounts.
Raised revenue performance with an average of 106%+ quota attainment each month.
Conducted field visits, product demos, and training for client teams.
Identified new business opportunities through data-driven territory analysis.
Strengthened customer loyalty via continuous support and service responsiveness.
Educations
Bachelor of Science, Brigham Young University, Provo, UT
Major: International Marketing
Minors: Accounting & Economics, GPA 3.217
Note: I began my professional career in 2001, gaining extensive experience across client services, Founder, marketing, and operations. For more detailed information about my roles and accomplishments, please feel free to contact me directly.